First Time Yahoo Trumps Google in web traffic in Two Years

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Last month Yahoo generated more web traffic than Google and it is the first time that’s happened in more than two years. 

First Time Yahoo Trumps Google in web traffic in Two Years


Marissa Mayer and company pulled in 196.6 million unique visitors during the month of July compared to just 192.3 million for Google’s properties according to comScore’s monthly rankings.

The victory is interesting for a number of reasons. For one, Yahoo’s numbers don’t include traffic from Tumblr – a platform that ranked 28th overall with more than 38 million unique visitors.

Second, Yahoo hasn’t exactly been on a mission to garner the most web traffic. 
Instead, Marissa Mayer has been on a tear as of late, scooping up virtually every startup in sight to bolster the company’s mobile efforts. But that doesn’t mean she’s been neglecting Yahoo’s properties, either. Earlier this year, the company redesigned a number of their popular portals including Flickr, Weather, Fantasy Sports and Mail.


As, Microsoft websites, Facebook and AOL rounded out the top five web destinations in the US with 179,595 million, 142,266 million and 117,395 million unique visitors, respectively. 

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