LG unveils world's largest 77-inch 4k OLED TV

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LG unveils world's largest 77-inch 4k OLED TV

KOREAN HARDWARE MAKER LG unveiled the "world's largest" Ultra HD OLED TV at IFA in Berlin on Friday, putting it one up on rival Samsung.

Clearly targeting people with deep pockets and large living rooms, LG has upped the ante in the 4K TV arena with its 77in Ultra HD curved OLED monster, as it looks to overshadow Samsung in the market.

As well as being the "world's largest," the TV features the most advanced screen the firm has ever developed, LG boasted, combining WRGB OLED with 4K resolution to deliver an "infinite contrast ratio" and "resolution four times greater than regular full HD".

LG clearly is looking to win over film buffs with the TV's "IMAX-like" curvature, which it said offers a more immersive viewing experience than regular flat TVs with its ability to completely fill the viewers field of vision.

“LG was proud to be the first company to commercially launch an OLED TV and we are once again setting our sights high with the ULTRA HD CURVED OLED TV,” Havis Kwon, President and CEO of LG Home Entertainment Company said in unveiling the new 4K monster.

He added: “This 77-inch TV is proof that we will never stop pushing the boundaries and exploring new possibilities.”

On show now at the IFA 2013 conference in Berlin, the 77-inch LG Curved OLED TV has been described by Kwon as ““a true home entertainment wonder that has to be seen to be believed.”

Featuring a 3840 x 2160 pixel resolution four times that of current 1080p Full HD models, the 77-inch LG OLED boasts and WRGB OLED panel with integrated Ultra HD technology to offer near infinite contrast ratios.

It features a 3840 x 2160 pixel resolution four times that of current 1080p Full HD models

It is expected that the newly unveiled behemoth of the TV sector will be dated and priced for launch early next year.

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